Case Study

Case Study: Wordpress-Blog

Migrate an existing Wordpress blog to a newly developed Webflow website

Die Aufgabe

An existing blog based on WordPress should be completely moved to Webflow — including all existing posts, categories and tags. The old site was technically overloaded, maintenance-intensive and difficult to maintain. The goal was a modern, low-maintenance website with a clear structure and a long-lasting CMS setup that could manage future contributions just as cleanly as existing content.

Vorher & Nacher

After

  • Pixel-perfect implementation in Webflow
  • Migrate posts to Webflow collections via Python
  • New modern design
  • No more dependency on plugins or updates

Before

  • Blog based on Wordpress
  • Update printing through Wordpress + plugins
  • Page builder

Lösung

First, a new page structure including a CMS model was designed, which clearly displays both blog posts as well as categories and tags. The website was then designed and built in Webflow — with a focus on design, performance and editorial simplicity.

For data migration, we developed our own Python scripts to bring the old WordPress data — including multi-references such as categories and tags — into a WebFlow-compatible format. The attribution between posts, categories and keywords was completely retained.

Particular attention was paid to the technical implementation of the multi-reference fields in order to ensure the smoothest possible editorial work after the move — without manual maintenance.

Ergebnis

The new blog website now runs entirely on Webflow: without plugins, without security concerns and without the usual update stress of WordPress. The content from the old blog was transferred without loss, including all metadata. Thanks to CDN hosting and an optimized structure, the site is significantly faster and more flexible than before. Editorial work is now easier and more error-free — with a clear separation of content and layout.

Highlights:

  • Tailored CMS structure in Webflow
  • Automated migration of blog posts, categories & tags
  • Multi-reference fields correctly transferred
  • No more plugin or update costs
  • Faster hosting via Webflow CDN
  • Easy to maintain, maintenance-free blog environment

Projektumfang

Bereich
Beschreibung
Analytics
Integration / Setup von Tools zur Besucheranalyse
CMS / Collections
Strukturierung und Pflege dynamischer Inhalte
Figma
UI/UX-Design und Prototyping in kollaborativer Umgebung
Information Architecture
Inhalte klar strukturieren und organisieren
Konzept
Zielgerichtete Planung von Aufbau und Funktionen
Launch
Planung und Go-Live mit Funktionscheck und Übergabe
Python
Nutzung von Python zur Datenaufbereitung/-migration
SEO
Optimierung für Sichtbarkeit in Suchmaschinen
Swiper
Integration eines oder mehrere Swiper Sliders
UX/UI Design
Nutzerzentrierte Gestaltung für optimale Bedienbarkeit
Webdesign
Gestaltung der Benutzeroberfläche und CI-Umsetzung
Webflow
Visuelle Entwicklung und Umsetzung im Webflow-Editor
Webhosting
Technische Bereitstellung & Hostingsetup
Wordpressmigration
Übernahme bestehender Inhalte in Webflow

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